As published in Emarketer - December 3, 2002

According to the December 2002 issue of the BURST! Media Online Insights
e-mail newsletter, 19% of US internet users have redeemed an online coupon.

BURST’s Proprietary Research surveyed 7,915 internet users in October 2002 and found that 26.6% of households making $100,000 or more annually have redeemed internet coupons.

Meanwhile, 33.3% of those households making between $35,000 and $49,900 annually say they would redeem an online coupon.

BURST stresses the fact that internet coupons are one of the easiest ways for marketers to target many consumers at once and to quickly change offerings according to the ebb and flow of the market.